ReTwisst Chainy Cotton Cake

ReTwisst are a company that specialise in recycling fibres in to yarn and other craft strings.
The Chainy Cotton is made from recycled cotton and polyester, instead of being a twist, the yarn is plaited into a chain. It's great for many craft projects from knitting and crochet, to macrame too!
 
For inspiration on how to use it, there are some tutorials on the James C Brett website here.